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Food & Fibre for Life

Our farm is situated 150 kilometres west of Melbourne – between Ballarat, Geelong and Colac – on the picturesque Western Plains of Victoria, Australia. Here more than 20,000 Wurrook Superfine Merinos enjoy roaming on over 7000 acres of natural grassland in a region known for its fresh, clean air.

Utilising the unique 150-year-old Wurrook bloodline our Superfine Merinos are slowly matured for two years on the land then finished in their natural free range environment with a blend of GM free grains grown on our farm, to produce this rich, sweet flavoured, fine-grained meat.

Unlike fat lamb, which is bred to grow out quickly, the Superfine Merino is a naturally slower maturing breed of sheep.  That is why the age at which we process our merinos is two years old.

The welfare and low-stress handling of our sheep is integral to the production of Wurrook Superfine Prime.  We maintain complete supply chain management from paddock to plate so you know - as a consumer - where it has come from, what it has been eating and how it has been treated. This includes a strict protocol of no growth hormones, no promotants and no antibiotics.

Our product comes to you vacuum packaged to ensure greater longevity, hygiene and eating quality.


Become A Stockists

Flocking to an old faithful - The Age Epicure
05-Oct-2010

Succulent meat from mature sheep is making a comeback, Richard Cornish reports... Mut..





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"Wurrook Superfine Prime has a distinct delicate taste with fine and tender flesh.  The flavour is quite unique and lends itself to Mediterranean and moorish flavours. Texturally it has a superior grain which enhances moistness."
Peter McLeod 
Executive Chef
Mt Edgecombe Hotel

NO GROWTH PROMOTANTS. NO ANTIBIOTICS. SUSTAINABLY FARMED FROM PADDOCK TO PLATE.
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